TikTok is a creativity-focused forum. While recent months have also been difficult for many, the upsurge of empathy, humor, and genuinely uplifting content from our users has awed us.
The growth of relatable content, and the fun and refreshing experience on the web, is a direct testimony to our creators’ spirit and imagination.
In this article, we discuss Tiktok’s latest venture to support content creators in the United States. Read on to learn more about this fund for creators.
TikTok Fund: What Is it?
Named the TikTok Creator Fund, the funds are meant to help the platform’s “eligible” creators earn a living. Eligible for now is described as 18 years of age or older, meeting some (unspecified) threshold for followers, and regularly posting original content in line with TikTok’s guidelines.
The platform will start accepting applications from creators based in the United States starting next month and distributing the capital over the coming year. The fund is intended to help creative creators who “try opportunities to cultivate a livelihood” on the web, a spokesperson for TikTok told The Verge.
It marks TikTok’s first major move to directly pay creators for their work. Previously creators might monetize live streams, but the new software would directly pay people for creating videos.
In the coming year, creators will receive regular payments, and the fund will grow over time. The corporation hasn’t stated that there is a limit on how many artists will be sponsored.
How Much Is the Fund and Where Will it Go?
The TikTok Creator Fund is launched to further help content creators and inspire those who dream of using their voices and imagination and ignite inspiring careers.
The U.S. fund will launch with $200 million to help support creative creators who pursue opportunities through their innovative content to create a livelihood. The fund will be spread over the coming year, and over that period is expected to expand.
TikTok Creator Fund’s addition builds on our ongoing commitment to supporting creators through monetary opportunities, such as a $50M Innovative Learning Program, which extends the platform to young teachers.
TikTok LIVE streams carry profits to hundreds of thousands of U.S. producers over the age of 18 who host live audience programs. The TikTok Creator Marketplace, which helps brands discover and collaborate with innovative creators on paid campaigns that drive awareness and attract new customers.
Who Can Join
Through the TikTok Creator Fund, creators will be able to generate additional earnings that help reward the care and dedication they place in creatively connecting with an audience inspired by their ideas.
Users must be 18 years of age or older to be registered, meet a threshold for followers, and regularly post original content in compliance with TikTok’s Community Guidelines. The TikTok Creator Fund will open starting in August to applications from U.S. developers.
What’s Next for TikTok?
Vanessa Pappas, GM of the U.S. company of TikTok, said in a blog post that ByteDance is beginning the $200 million Creator Fund, and aims to raise it over time.
She did not indicate how TikTok would determine what amount should be charged to an individual writer and whether there would be any additional requirements for receiving a payout.
TikTok is already helping its creators’ sign brand partnerships and sponsorship deals and is providing live-stream monetization.
The platform also has a $50 million Innovative Learning Fund to bring students to the platform currently used by some 1,000 US students. And, a Creator Platform connects brands with creators to work together on paid campaigns.
Whatever the reason, TikTok is launching the fund now, and TikTok wants to pay content creators for their contributions to the popularity of the app. Next month, developers should expect to read more on eligibility variables.